"A viral competition is the most cost-effective way to build up an opt-in list for your email marketing"
A viral competition is the most predictable and repeatable
approach to viral marketing. Not everyone can come up with a
clever creative idea that people will spontaneously want to
pass on to their friends, but any company can offer a prize that
people will want to win.
With a viral competition, people are given an incentive to
invite their friends to participate too. Each person who enters the
competition formally gives permission to receive marketing emails
from you.
Depending on how attractive the prize is that you offer, you
could get 3 times, 10 times or even 20 times
as many people to enter your competition than with a non-viral
competition.
This means that a viral competition can be used to amplify
the results of other advertising campaigns and slash the cost of
acquiring new sales leads to a fraction of what it would have been.
Thus, with a viral competition we can help you find any number
of opt-in subscribers that you want in the most cost-effective way
— whether you want 10,000,
100,000 or even 1 million
opt-in subscribers for your email mailing list.
How a viral competition works:
The following are current competitions that we are hosting. You
are welcome to enter these competitions so that you can experience
the process for yourself:
Bizwave Competition - Win your choice of 5 great prizes, including a laptop computer!
Watch these short movies to see how Viral Competitions work:
Part 1: Viral Competitions
This video explains what a viral competition is and how it works.
Part 2: Viral Competition Statistics
In this video you'll see the actual statistics of some of the viral campaigns that we've done for clients.
Success Story - Bizwave
“I needed a way to drive a lot of traffic to the new website bizwave.com that we launched, in the most cost-effective way.
Bizwave.com is a platform that guides entrepreneurs to think through their business ideas and turn them into reality and helps aspiring entrepreneurs hone their entrepreneurial skills by helping others with their plans. We needed to drive a lot of people to the new site in order to create a buzz of activity on the site until usage of the site starts to grow organically by word of mouth.
We needed people to not only visit our site but register as members so that they could experience it themselves and so that we would formally acquire permission to send them our email newsletter.
We decided to accomplish this by means of a viral competition hosted by NoteworthyNewsletters.com, because a competition is the best way to convince people to take action and because a viral competition hosted by NoteworthyNewsletters.com is the most cost-effective solution that we found for driving huge amounts of traffic to a website.
The results were incredible: We have had 42,000 members registering on our website in the first 4 months as a result of the competition. Our target is to reach 60,000 members within 6 months and I can now see that NoteworthyNewsletters.com will help us easily reach that target. From the detailed statistics that they provide to us I can see that this is a predictable and repeatable way in which we could reach any target number of members in the medium/long term.
NoteworthyNewsletters.com designed the competition page for us and provided all the technology and hosted the competition on their server. They even customised their technology to our requirements so that people would automatically be registered in our system upon entering the competition.
This is by far the most cost-effective way to not only generate a lot of traffic for a website, but to get the visitors to take an action like registering or agreeing to receive a newsletter. I highly recommend it.”
Gert M. Bosman, Founder Director of Bizwave (PTY) LTD
